Overall, consumption in Brazil is undergoing significant changes. With the economic recovery, changing habits, and increasing digitalization, various sectors - including entertainment and wellness - are gaining strength.
Trends indicate a growing market with opportunities for both businesses and consumers across categories, from traditional leisure activities to specific niches such as the adult entertainment market.
Here's a look at how the Brazilian market has adapted to new consumer demands, the factors driving the evolution of entertainment, and how innovations in e-commerce and payment methods are facilitating the expansion of various segments.
The return of economic optimism is one of the main catalysts for the change in consumption patterns in Brazil. Recent data shows that Brazilians are increasing their spending in categories such as well-being, leisure, and non-essential products, such as accessories and personalized items.
Among the factors driving this movement, we can highlight the following:
E-commerce, already a growing force in Brazil, has solidified its position as the preferred shopping channel for millions of consumers. According to a survey by CNDL/SPC Brasil, 91% of Brazilian Internet users have shopped online in the last 12 months - and most of them use their mobile phones to do so.
According to McKinsey & Company, generations such as Generation Z (born between 1997 and 2010) and Millennials (born between 1981 and 1996) are leading consumption in categories such as digital entertainment and wellness, while Baby Boomers (born between 1946 and 1964) are investing more in health and comfort products.
The demand for personalized and convenient experiences has also driven a rise in instant and flexible payment methods, such as Pix, which now accounts for nearly half of all transactions in Brazil, according to the Central Bank of Brazil.
Read also: Selling to Brazil: what do people buy most online?
The surge in e-commerce in Brazil has created new opportunities for businesses looking to capture consumer demand. According to Worldpay's Global Payments Report 2024, the most popular payment methods include:
Digitization has also opened up space for specific niches to thrive, especially segments that explore entertainment in innovative ways adapted to the preferences of the modern consumer.
Entertainment in its many forms has become a top priority for Brazilians. From streaming services and digital gaming to live events and niche categories, the sector is thriving, mirroring significant shifts in consumer habits and preferences.
Brazil excels in leveraging generational differences, offering a range of products and services tailored to diverse tastes and needs. One of the trends is the increased demand for products and experience aimed at well-being and sensory stimulation, which is driving innovation in various niches of the sector.
One of the factors contributing to this evolution is the adoption of new technologies. According to the Sex Summit, advances such as streaming, virtual reality, and social networking apps have not only widened access to specialised content but have profoundly changed the consumer experience, leading to a 20% increase in global revenues for the sector over the past five years. In addition, social acceptance of more specialized markets, such as adult entertainment, is growing significantly.
According to the specialist portal, young Brazilians are increasingly open and positive about topics such as sexuality - an interest that is also growing among previous generations. This shift reflects broader cultural changes, driven by greater visibility in the media and debates about sexual health and well-being.
In this scenario, technological advancements are critical to sustaining growth. For example, the introduction of fast and secure payment methods such as Pix and digital wallets has facilitated the entry of new players and the growth of segments that previously faced significant barriers, such as a lack of reliable transaction solutions.
These developments point to a changing market in which companies that integrate technology, security, and innovation have a better chance of meeting the expectations of increasingly demanding consumers.
Read also: Cross-border payments and business expansion in Brazil.
Brazil offers countless opportunities for companies to explore the entertainment market in all its forms. And Bazk is ready to help you take advantage of each one, with payment solutions that are fast, secure, and adapted to the needs of a market full of potential.
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