The betting market is growing in popularity in Brazil. The expansion of connectivity (with more than 90% of Brazilian households already having Internet access, according to IBGE) and the growing acceptance of sports betting have contributed to the expansion of the segment. However, the betting market has come of age with the new 'Betting Law' (No. 14.790/23). This new set of rules helps to ensure the security and integrity of operations, including the mandatory use of technology to validate the identity of bettors - such as facial recognition.
Before talking about the implementation of facial recognition,it is important to understand the growing popularity of online betting in Brazil. In this sense, it is worth highlighting the role of increasingly easy access to platforms, especially via mobile devices. According to the ICT Households Survey, 92 million Brazilians only use their mobile phones to surf the Internet. Of course, Brazilians' passion for sports is also helping to drive fixed odds betting in the country.
According to a study by Comscore, Brazil currently ranks third in the world in terms of betting consumption, behind only the United States and the United Kingdom. Stricter regulations and the introduction of new security technologies, such as facial recognition, are therefore helping to formalise and secure an already thriving sector.
The 'Betting Law' (No. 14.790/23) has brought significant changes to the Brazilian fixed odds betting market. This legislation establishes a series of rules aimed at increasing the security and transparency of operations.
Among the most important changes are the obligation to validate the identity of bettors and the explicit prohibition of the participation of minors and individuals diagnosed with a gambling disorder.
In addition, the law prevents people directly involved in sporting events, such as athletes and officials, from placing bets. This measure is designed to guarantee the integrity of sporting competitions and prevent possible manipulation of results.
In today's world, betting companies are faced with a variety of security challenges, including the prevention of fraud and the protection of user data. Therefore, the use of advanced technologies, such as facial recognition, is of fundamental importance in terms of improving the transparency and security of operations - for both operators and players.
Due to the fact that facial recognition technology helps verify the identity of players very efficiently, it is an extremely effective tool. As a result, only the individuals who have been given permission to perform transactions on the betting platforms can make them.
Facial recognition is a biometric technology that analyses a person's face to confirm their identity. Using advanced algorithms, this technology cross-references data to compare the captured image with a pre-existing database. For this reason, the accuracy and speed of facial recognition makes it an excellent tool for ensuring security on online betting platforms.
In addition, facial recognition is able to perform real-time checks, detect fraud attempts and ensure that the user is who they claim to be. Its advanced technology can also prevent the use of static or manipulated images, further enhancing security.
Fraud reduction: By verifying the identity of bettors, facial recognition helps to prevent fraud, including preventing unauthorised individuals or minors from accessing the platforms.
Assurance of compliance with new regulations: Betting companies can ensure compliance with the 'Betting Act' by using this technology to accurately and securely validate users' identities.
Improved user experience: Facial recognition provides a smoother user experience by reducing the need for manual verification processes. It is therefore a solution for increasing players' confidence in the platform.
As you can see, the future of online betting in Brazil is promising, with continued growth expected over the next few years. Besides that, technological advances are likely to continue to improve security and user experience. To this end, reliable partners are essential for operators wishing to navigate this dynamic and constantly evolving market.
Bazk has a complete, unified platform that includes the payment methods favoured by Brazilians, as well as advanced security solutions such as facial recognition. Contact us to learn more about our solutions!
