As is widely recognised, Pix has rapidly transformed how consumers and businesses conduct financial transactions in Brazil. Since its introduction in 2020, this instant payment method, created by the Central Bank, has gained the trust of millions of Brazilians due to its speed, simplicity, and cost-free nature for individuals. But what can we expect from Pix by 2025?
Recent forecasts indicate that Pix will not merely grow—it’s expected to surpass credit cards as the leading payment method in Brazilian e-commerce by 2025. This shift will create new opportunities for merchants to fully engage with the Brazilian market through a practical, versatile, and highly reliable solution.
Projections from Payments and Commerce Market Intelligence (PCMI) suggest that by 2025, Pix will account for approximately 44% of e-commerce transactions in Brazil, while credit card usage will decline to 41%.
This growth reflects not only the widespread appeal of instant payments but also Pix’s role in financially including millions of Brazilians. By the end of October 2024, over 805 million Pix keys had been registered in Brazil, according to the Central Bank.
To meet the increasing demand, the Central Bank is developing new features, such as Pix by Approximation, and plans to introduce “Pix Garantido,” which will enable installment payments. These innovations will make Pix even more attractive, particularly to consumers who have traditionally relied on credit cards.
Given this outlook, international merchants aiming to expand their operations in Brazil must adopt Pix without hesitation. After all, it is quickly becoming essential for competing in the Brazilian market.
The combination of instant transfers, ease of use, and minimal or no fees makes Pix an ideal choice for online payments. Its straightforward process, involving direct transactions between bank accounts, eliminates intermediaries and reduces the need to share sensitive data (such as credit card information) on online platforms. This ensures a more efficient and secure purchasing experience for both customers and merchants.
For global businesses seeking to grow in Brazil, Pix is a true gateway to a diverse and expanding market.
Did you know that Bazk has been at the forefront of Pix adoption since its inception in 2020? With our expertise, we provide tailored solutions to help merchants worldwide integrate this instant payment method into their operations.
With over six years of experience in payments and in-depth knowledge of Brazil’s market, Bazk connects global merchants with Brazilian consumers in a simple, secure manner. Our platform offers seamless integration, full regulatory compliance, and tools to ensure accurate and efficient transactions.
So, if you want to stand out in the Brazilian market with Pix, it is time to explore Bazk’s solutions.
If you’d like to learn more, book a meeting with our team of experts!
